Boomerang is committed to acting as a facilitator between these NGOs and our clients, with resources dedicated to making sustained and healthy partnerships. With this campaign we ask our clients to join us in stopping Pride for Profit - instead reinvesting their campaign/media budgets in learning from and taking action with NGO thought leaders in the LGBTQIA+ community. We impact positive change by influencing how the world sees, supports and contributes to the mission of social good organizations and causes. We are a performance agency for social good. Therefore, we’ve launched a movement called #PrideIsNotAnAd, to put an end to pinkwashing and rainbow capitalism. One & All Agency 5,773 followers on LinkedIn. We’ve realized that, as a communication agency, our biggest impact comes from the work we make. Finally, we also turn a critical eye to our products - seeking to have 50% of our company trained in Inclusive Media creation by the end of this year.Įxternally, it’s time to take a much stronger stance. This inclusive culture is further supported through educational resources and events by our employee-led DEI Impact Team. Our DEI Code of Conduct is now included in every employee's onboarding to foster a culture of inclusion regardless of identity and background. We are building out a DEI-oriented recruitment strategy to support this goal, which will be in place by the end of 2022. Internally, we are working towards a goal of no more than 70% homogeneity in any of our teams. Within Boomerang For Better - our company-wide ESG program - we are taking our commitments a step further, taking action internally and externally to make DEI a part of our company’s mission and identity. But until recently we’ve lacked a strategic and robust infrastructure to do the work on a long term basis. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide. From Boomerang’s first owner, Pierre, winning the Pink Amsterdammer Award, to our Pride Funraiser in 2018, we’ve tried to do what we thought was right. One of the topics close to our hearts within the sphere of Diversity, Equity and Inclusion is LGBTQIA+ rights. Boomerang has always been a community full of do’ers who try to take action for the causes they care about.
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